Jay
Cummings
Marketing strategist and creative problem solver. Currently shaping the fan and athlete experience at the 2026 USA Special Olympics.
My name is Jay Cummings. I grew up in Kenmore, Washington and now study at Wake Forest University in Winston-Salem, North Carolina. I am a senior majoring in Marketing and International Business with a minor in Cognitive Psychology.
Most recently I worked as a Marketing and Events Intern at the 2026 USA Special Olympics, where I conceptualized and designed the ESPN Unified Challenge and worked directly with partners like Target and US Bank to execute their activations.
I care about work that moves people and leaves something behind. Here you will find my work and the experiences that have carved my career path. Feel free to reach out!
PROJECTS
02
May 2025
ESPN Unified Challenge
Conceptualized and designed the ESPN Unified Challenge, an event integrating 16 sports for the 2026 USA Special Olympics. Led the creative framework determining how the competition would be structured and experienced by participants and spectators, then worked across internal teams to ensure logistics, visuals, and messaging were aligned for execution.
01
May 2025
SmartSheets
Built the centralized SmartSheets Special Events Dashboard to organize all program details for the 2026 USA Special Olympics. Designed to serve as a single source of truth for internal teams, allowing seamless reference across all phases of event planning from logistics and visuals to sponsor messaging and execution.